Created by The Sports Retail Group, was created to be the U.S. office for both international sports nutrition distributors and U.S. based manufacturers. The team is involved in introducing international brands to the North American markets and U.S. brands into international markets.

Definition: Sports nutrition is the study and practice of nutrition and diet as it relates to athletic performance. It is concerned with the type and quantity of fluid and food taken by an athlete, and deals with nutrients such as vitamins, minerals, supplements and organic substances such as carbohydrates, proteins and fats. Although an important part of many sports training regimens, it is most popular in strength sports (such as weight lifting and bodybuilding) and endurance sports (for example cycling, running, swimming).

International Distributors

Our U.S. Office Program for International Distributors has a number of ideal benefits that will help increase communication and sales efforts for our clients.

We specialize in creating better relationships between international distributors and their North American brand suppliers.

Based in Las Vegas (ideal for efforts with trade shows such as Mr. Olympia, Interbike, Outdoor Retailer and Expo West).  Our other offices are in Greensboro, North Carolina and in Southern California.

Our founding partner has a long history working in international markets (was based in Australia, South Africa, Malaysia, Turkey, China, England, Switzerland, Ireland, Brazil, Chile and many other markets).

U.S. and Canadian Brands

We specialize in helping US and Canadian brands looking to penetrate international markets.  The team has extensive history in introducing US and Canadian brands to international distributors and retailers.

The team has direct contacts with distributors in every country ideal for sports nutrition products.  We can advise brands on which markets are best for the products as well as to how to do business in each one.

Each country has their own unique way of doing business with their own laws and programs.  our team is directly connected with the number of US government subsidy programs.  These programs give incentives to relating to US based brands wanting to do international sales and marketing of their products.

Other Offerings

The Sports Nutrition Distribution team has other offerings for both is International Distributor clients and North American Manufacturers.

These include:

Retail Store and Chain Coverage:  We have sales partners who cover a number of related formats including sports nutrition stores, e-commerce, sports retail, fitness centers, sports training centers, karate studios, yoga studios and more.

Product Development:, our sister site relates to client needs for the creation of a product (film and packaging, manufacturing, etc).

Consumer Insights:   We have experience doing shopper insights for a number of companies.

TV and Media:  We can create websites, do social media and create TV campaigns (we have our own TV shows such as Planet X – www.PlanetX.TV).

About Us

The founders of the Sports Retail Group have over thirty years of product development and sales (Powerbar, Twinlab, Perfect Bar, etc), retail format expertise (retailers, distributors), trade shows (Interbike, Outdoor Retailer, Surf Expo, etc), TV shows (ex. Planet X) and more all in relation to sports retail formats.

With a long list of examples of successful new business campaigns we can create a complete sales and marketing plan for your needs.

The Innovation Biz Group has sales teams in many formats ready to talk to you about your project needs.

Our team (Las Vegas / Greensboro) is available to help with new upstarts or existing companies needing guidance in manufacturing.

New Startups


While some consultancies are not very receptive to startup companies we thrive on them and welcome the challenge of helping them get into the marketplace. We have experience with all CPG types including food, beverage, sports nutrition, healthcare products, produce, general merchandise and much more. We have our own marketing site dedicated here.

Established Manufacturers


With experience as manufacturers we do understand the needs for companies who produce products. One of our recent efforts has been recruiting certain manufacturers to become co-packers. The team has experience with all sizes of manufacturers (from small to the largest out there).

Distributors and Wholesalers


The team has experience with most distributors and wholesalers in the US and Canada. We have a long history working with distributors dealing in frozen, produce, deli, dairy, bakery, natural, “throughout the store,” specialty, general merchandise, Ice Cream, OTC/Drug, Pet Food, Sports Nutrition, Vending, Floral and Catering amongst others. We can create distributor specific programs.

Our Client Partners Can Be Seen in These Locations


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Look for our newest projects, paleo product distribution ( and our Cricket Flour products coming soon (